Neighbours vs Coronation Street – Property Prices of Soap Streets Compared
What do we really care about when buying a new home?
A beautifully landscaped garden?
A home office?
Or a connection to a TV soap?
Property platform Boomin has thrown the last option into the mix, having analysed property prices across various iconic soap streets, even identifying which resident will have profited the most from their loyalty to the – spoiler alert – cobbles!
The top performing soap, much to the delight of our Australian CEO David Graydon, was Neighbours, with Boomin determining the fictional town of Erinsborough, Melbourne will have seen an 18% increase in property prices over the last year, meaning Ramsay Street’s finest will be quids Australian dollars-in. With production on the long-running Aussie soap set to wrap up this summer, it’s certainly going out on a high note – when it comes to property prices, at least.
From a UK perspective, the top performer was Welsh soap Pobol y Cwm, which boasted a 13% increase, seeing off competition from Emmerdale (12%), Coronation Street (11%) and River City (10%). While this is quite a tongue-in-cheek study, it can be seen as a reflection of the wider property market, with the rural soaps coming out on top over their city-set rivals. So much so that Eastenders sat bottom of the list with a lowly 3% increase, suggesting that maybe Phil Mitchell is going to leave Walford for the Yorkshire Dales.
As for the individual with the most to gain, that would be Corrie’s Ken Barlow, who, over the course of 62 years, has seen his terraced home appreciate by 522%.
A silver lining for Eastenders comes in the shape of Sharon Watts’ 349% profit, as well as the fact that the houses in Waltham Forest – the basis for the London soap, are the highest on the list, at £484,621.
Chief Executive Officer and founder of Boomin, Michael Bruce, warned residents in the real-life town-sakes that “a sudden influx of stock within the same street could well see house prices take a hit. So for those wishing to achieve the very best price, getting ahead of the competition and listing now would be the smart move.”
From a developer’s perspective, cashing in on a soap’s popularity could be a shrewd move – cue builders bingeing Netflix in search of the UK’s next property hotspot!