Five Reasons Property Developers Need to Ensure their Software is White-Labelled

As individuals, we all know how quickly we expect to receive information, whether it’s a Google search, finding our nearest restaurant or buying an item with face recognition.  We are living in a fast-paced age of instancy where we can have virtually anything we want whenever we want it. 

The result is that our high expectations for speed and accuracy have become the norm.

This immediacy that we’ve become accustomed to is also reportedly responsible for a shortening of our attention span, and patience.  According to Newsweek, ‘Studies have shown that people spend only around 47 seconds, on average, focusing on any given screen before their attention wanders elsewhere.’  Today’s scroll culture is one where some of the most sought-after products are launched only on social media and sell out in seconds.

As a property developer, are you investing in software that ensures you deliver on that unspoken promise?  Can your prospective customers rely on you the way they can rely on the companies they use for their everyday lives and purchases?

When the purchase or rental of a home is already one of the few transactions that cannot be completed within minutes, it’s important to make every other aspect of your service a reflection of the pace and reliability that consumers have grown to expect.

In this blog, we reveal five reasons why property developers should opt for white-labelled software to ensure they don’t fall short of consumer expectations.

1.      The Developer and Software are Presented as One Entity

When you choose an effectively white-labelled software product, your customers will see no variation between that and any other product they receive from you.  It appears, essentially, as a product developed by you, meaning one from a company they have already put their trust in.  With this in mind, choose software that ensures your branding and tone of voice remain consistent with your brand guidelines, so as not to alert the end user to any shift in your company voice or values. 

2.      Maintaining a Consistent Brand Voice and Values

As Service Provider Pro explains, your white-labelled software should have the advantage of creating and maintaining, ‘A stronger brand, which, in turn, can increase their trustworthiness and reputation.’  The more consistent and omnipresent your branding, the more reliability consumers associate with you as a company.  If your branding is inconsistent and only applied to certain products, what does this say about your approach to homebuilding?  Do your company values, such as upholding an impeccable level of quality and detail in your homes, only apply to certain areas within each property?  Lacklustre branding leaves room for questions from consumers about who you really are as a business, and choosing effective white-labelled products will prevent those questions from being raised.

3.      Cost-effective Solution to Software Requirements

One of the most highly regarded benefits of using white-labelled software is a financial one.  Forbes points out that, ‘Developing a solution from scratch takes a large amount of financial and human capital resources — not to mention time.’   This means choosing a white-labelled software could save you from a significant outlay in terms of investment.

Service Provider Pro describes one of the main advantages for companies looking to opt for white-labelled products as being, ‘Reduced costs associated with developing and maintaining their own products from scratch.’  In the case of homebuilders, the development of their own software could mean employing a whole team of software developers and opening a new department within the business solely to undertake this challenge.  Using a third-party supplier who can ensure the software looks as if it was made in-house can lead to a significant reduction in your overall costs, whilst leveraging someone else’s expertise and experience to deliver a solution that offers the best in show. On that note....

4.      Benefit from the Expertise of the White-labelled Software Supplier

Forbes advises that, ‘In many cases, the solutions that companies hope to build themselves fall far outside of their areas of expertise.  It’s not smart to stretch your resources to do something that doesn’t fit within your core competencies.’  As mentioned above, for homebuilders, developing their own software could mean opening an entire operational department that would otherwise not exist.  Who would this department report to?  Unless you already have a software development operation within your business, it is unlikely that members of your organisation currently have the required expertise.  Opting for a white-labelled solution therefore allows you to benefit from the expertise of developers who have been building software of this type for the duration of their careers, without having to restructure your organisation or undertake all of the work and administration associated with recruiting for these roles. 

5.      Focus Your Time Effectively

Finally, using a white-labelled software solution allows you to remain focused on the thing you’re really good at – building and selling homes.  Taking on the development of your own software will require a lot of attention.  Attention that could otherwise be focused on existing parts of your business.  Unlayer advises, ‘Instead of shifting your focus, think about whether a white label solution is better suited to reach your goals more efficiently.  Pre-packaged solutions provide an easier way out, freeing your time to focus on what matters.’  So, if you want a software solution that looks like it was created by you, without having to sacrifice your time or attention from your main skill set, a white-labelled software solution is the answer.

At Spaciable, we have provided bespoke, white-labelled digital services for over 150 homebuilders, ensuring their customers get the user experience they expect.  Find out more about our digital platform and discuss how we can help you, here.